Olivia Plender: Marshall McLuhan screening and discussion

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PLEASE NOTE THIS EVENT HAS BEEN RESCHULED FROM 14 NOVEMBER - WE APOLOGISE FOR ANY INCONVENIENCE TO THOSE WHO CAME ON THE 14TH.

To coincide with Olivia Plender’s current exhibition, Rise Early, Be Industrious, CCA presents a series of film excerpts exploring the life and aphorisms of Canadian media theorist, Marshall McLuhan. Rising to prominence in the 60s with his wide ranging conjectures on media culture and his coining of the phrase “The Medium is the Message”, McLuhan became a celebrated figure until his views became popularly mistrusted. Later, as his predictions on the future of advertising and the digital age began form the cornerstones of new media culture, McLuhan’s theories received somewhat of a revival.

McLuhan believed that “societies have always been shaped more by the nature of the media with which people communicate than by the content of the communication”. With this and the visual tools utilised within Plender’s exhibition in mind, the discussion will explore parallels between current media affairs and McLuhan’s views on media effect.

Members of the public are encouraged to join in or listen to the discussion. The CCA/Lux discussion group has also been invited to join the screening.