UWS - Book Launch: Music Entrepreneurship
Fri 12 February 2016
Professor Gayle McPherson and Allan Dumbreck
Join Professor Gayle McPherson and Allan Dumbreck, the editors of the new Bloomsbury book Music Entrepreneurship, to celebrate the launch of this exciting publication and discuss some of the issues and themes that it raises.
Music Entrepreneurship features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies. Alongside contributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offers practical help to the reader trying to navigate the business. Sectors examined include:
The value of the music industries
Recorded music
Live events
Branding in music
Artist management
Digital distribution
See more at: http://www.bloomsbury.com/uk/music-entrepreneurship-9781472530974/#sthash.6gnsojZI.dpuf
“The book charts the ongoing evolution of music businesses and the focus shift to independent companies ... helping emerging artists to find opportunities that may be unadvertised in the professional field.” – The Herald
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Supported by the Creativity and Culture Research Hub, School of Media, Culture and Society, UWS.
